I had my head buried in CRMs before there really were CRMs. And before that, in Excel spreadsheets and homemade MS Access databases. I’ve salivated as relational databases evolved to become what we have today, connecting all interactions a single individual has with an organization in one profile, allowing that organization to have a much better understanding of their supporters’ interests and level of engagement.
For me, the future of data and how we use it is both exhilarating and frightening. On the upside, new technologies allow for an organization to capture data seamlessly across any number of channels and formats and synchronize it to better understand and monitor everything from customer satisfaction to the temperatures of vaccines as they are being flown across the world. On the downside, online privacy has become an elusive concept to most. It’s something we all care about, but not something we necessarily understand.
One of my strongest skills is the ability to look at complex data and to distill it into plain English. Be it evaluating a campaign tactic we’re using or writing up a blog post about how we measure victory. If you’re a believer in the Myers-Brigg test, I am an INFJ, which they describe as “idealistic, organized, insightful, dependable, compassionate and gentle.” The kind of person who “seeks harmony and cooperation and enjoys intellectual stimulation,” thinking logically and analytically while also being quite visual and creative.
As one former supervisor put it: “you’re half nerd and half artist.” I love data and the stories that numbers tell. But I also see everything in color and can quickly visualize what a campaign might look and feel like to capture the attention of a specific target audience. I excel at putting myself in the shoes of the end user and tweaking a campaign so that it is tangible and digestible.