For this project, I: Assisted with message development and designing/executing campaign strategy. Designed Flavors Hook Kids website and helped design collateral materials. Turned out all major news stations and all but one newspaper to the kickoff event at the State Legislature.
For this project, I: Crafted a social media campaign using youth-made videos speaking to their peers about the dangers of vaping. Developed the 808novape website, including custom landing pages for each of a dozen 808novape ads. Designed all social ads and managed their placement. Meaningfully engaged more than 60 percent of all Hawai‘i youth (who use social media) for … Read More
For this project, I: Designed a 100+ page website for the new public health institute in Hawai‘i. Developed new branding guidelines for staff, including fonts, colors, and language usage. Drafted messaging guidelines and talking points around the institute’s mission and programmatic work. Created an online resource center for staff to look up branding guidelines, download resources, submit blog posts and events, … Read More
After working with the Hawai‘i Public Health Institute on various campaign efforts, they asked me to do a complete redesign of their website. On this project, I: Undertook a radical redesign of their Tobacco-Free Hawai‘i website, using colors that support their branding and better evoke Hawai‘i and health. The project includes presentation of data in new and visually interesting ways. Consolidated content … Read More
Knock Tobacco Out of the Park is my brainchild and won multiple awards. As the Director of Grassroots Operations at the Campaign for Tobacco-Free Kids, I was constantly dreaming up ways to keep the consequences of tobacco use on the minds of the public and to keep our list of advocates engaged. Our campaign calling on Major League Baseball (MLB) … Read More
Family Dollar announced that it would start selling tobacco products. The company’s stores are largely located in low income neighborhoods and low income populations are more likely to use tobacco. The campaign generated thousands of emails, letters and faxes to the company. On this campaign, I: Came up with the name and designed the microsite and other visuals. Recruited partners … Read More
For this project, I: Developed a fresh, new design that presented the most sought after information on the home page and put the spotlight on local smoke-free campaigns. Implemented new, easier-to-manage “share your story” and “recruit a friend” tools. Trained SFT team on how to add content and keep the site current. Helped the SFT team recruit tens of thousands of new … Read More