For this project, I: Crafted a media campaign to educate the public around Big Tobacco profiling of African American and other communities. Wrote the script and managed the development of video and social ads. Designed an educational and action-focused microsite. Managed all ad buys.
For this project, I: Designed a 100+ page website for the new public health institute in Hawai‘i. Developed new branding guidelines for staff, including fonts, colors, and language usage. Drafted messaging guidelines and talking points around the institute’s mission and programmatic work. Created an online resource center for staff to look up branding guidelines, download resources, submit blog posts and events, … Read More
After working with the Hawai‘i Public Health Institute on various campaign efforts, they asked me to do a complete redesign of their website. On this project, I: Undertook a radical redesign of their Tobacco-Free Hawai‘i website, using colors that support their branding and better evoke Hawai‘i and health. The project includes presentation of data in new and visually interesting ways. Consolidated content … Read More
Knock Tobacco Out of the Park is my brainchild and won multiple awards. As the Director of Grassroots Operations at the Campaign for Tobacco-Free Kids, I was constantly dreaming up ways to keep the consequences of tobacco use on the minds of the public and to keep our list of advocates engaged. Our campaign calling on Major League Baseball (MLB) … Read More
Family Dollar announced that it would start selling tobacco products. The company’s stores are largely located in low income neighborhoods and low income populations are more likely to use tobacco. The campaign generated thousands of emails, letters and faxes to the company. On this campaign, I: Came up with the name and designed the microsite and other visuals. Recruited partners … Read More
For this project, I: Developed a fresh, new design that presented the most sought after information on the home page and put the spotlight on local smoke-free campaigns. Implemented new, easier-to-manage “share your story” and “recruit a friend” tools. Trained SFT team on how to add content and keep the site current. Helped the SFT team recruit tens of thousands of new … Read More