Coalition for a Tobacco-Free Hawai‘i

bhbirch Hawai‘i Causes, Tobacco Control

After working with the Hawai‘i Public Health Institute on various campaign efforts, they asked me to do a complete redesign of their website. On this project, I:  Undertook a radical redesign of their Tobacco-Free Hawai‘i website, using colors that support their branding and better evoke Hawai‘i and health. The project includes presentation of data in new and visually interesting ways.  Consolidated content … Read More

Knock Tobacco Out of the Park

bhbirch Tobacco Control

Knock Tobacco Out of the Park is my brainchild and won multiple awards. As the Director of Grassroots Operations at the Campaign for Tobacco-Free Kids, I was constantly dreaming up ways to keep the consequences of tobacco use on the minds of the public and to keep our list of advocates engaged. Our campaign calling on Major League Baseball (MLB) … Read More

Family Dollar Values

bhbirch Tobacco Control

Family Dollar announced that it would start selling tobacco products. The company’s stores are largely located in low income neighborhoods and low income populations are more likely to use tobacco. The campaign generated thousands of emails, letters and faxes to the company. On this campaign, I: Came up with the name and designed the microsite and other visuals. Recruited partners … Read More