Knock Tobacco Out of the Park is my brainchild and won multiple awards. As the Director of Grassroots Operations at the Campaign for Tobacco-Free Kids, I was constantly dreaming up ways to keep the consequences of tobacco use on the minds of the public and to keep our list of advocates engaged. Our campaign calling on Major League Baseball (MLB) and the MLB Players Association to take steps to end tobacco use by players at games did just that, resulting in the first restrictions ever in MLB’s long history.
On this campaign, I:Put together a strong team and, together, we built a massive coalition including health commissioners, the major youth leagues, team owners, faith leaders, public health groups and more. Made the best communications person I know my co-captain and we raked in press coverage… lots and lots of it over the course of eight months! Orchestrated the campaign name/branding and designed the visuals, website and collateral materials. Collaborated with our research and communications teams to develop fact sheets and compelling messaging. Was responsible for all of our digital communications, including a tweet-up and dozens of email blasts. In terms of recruitment and engagement, KTOOP was our most successful grassroots campaign in the organization’s history.
The campaign continues today as the new collective bargaining agreement is being debated this year.