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PREVIEW
4
[PREVIEW] STATIC + ANIMATED GIFs
04
PEOPLE DRIVE ECONOMY + INCLUSIVITY / ANIMATED GIF
Change My Mind
This concept leverages a highly recognizable, conversation-starting meme format to boldly challenge viewers’ assumptions, driving home that human labor—not corporate interests—is the true engine of prosperity. It directly taps into the “people-drive-the-economy” pillar and underscores the “inclusivity” pillar by inviting open debate about a more equitable, people-centered economic narrative.
People drive economy / static
Bitch,
please.
This uses a classic meme format to poke fun at the "great man" theory of economics, reminding viewers that vibrant economies are built by the contributions of working people, not the proclamations of a few.
PEOPLE DRIVE ECONOMY + GUARDRAILS / ANIMATED GIF
Drakepost
#2
Taps into existing internet culture to make the point in an entertaining, shareable way. This helps the message feel organic and less like traditional advertising.
People drive economy + GUARDRAILS / static
CEO
Karen
This directly counters the primary objection to pro-worker policies by illustrating the core "People-First" narrative. It shows that investing in people pays off for everyone because their spending is what makes businesses and communities thrive.
PEOPLE DRIVE ECONOMY / ANIMATED GIF
Ignite
This uses the universal metaphor of a spark—something small, human-driven, and full of potential—to instantly convey that people’s effort is what lights the engine of economic growth. It directly reinforces the “people-drive-the-economy” pillar and hints at the “inclusivity” pillar by suggesting that when every individual’s spark is valued, collective prosperity follows.
PEOPLE DRIVE ECONOMY / STATIC
'It's the people, stupid.'
This takes a famous political phrase and flips it to serve our narrative — a powerful way to make the core message memorable and stick. It has attitude, it’s confident, and it immediately centers the conversation on our key insight: people drive prosperity.
PEOPLE DRIVE ECONOMY / STATIC
The Real
Engine
This directly refutes the default "business-first" mindset by showing that people are the true engine of the economy. This visual aligns perfectly with the research and frames the contributions of everyday people as the essential fuel for prosperity.
PEOPLE DRIVE ECONOMY + INCLUSION / ANIMATED GIF
Neon Facts
This GIF activates the imagination, both with its visual style and by inviting the viewer to "think what we could achieve...". It emphasizes inclusivity and the role of people in the economy.
PEOPLE DRIVE ECONOMY / STATIC
Annual
Report
This pointed and relevant critique, directly personifies the "bad actors" who benefit from the business-first narrative. It powerfully aligns with the framework by humorously exposing the absurdity of leadership taking sole credit for the collective success created by their workers and customers.
PEOPLE DRIVE ECONOMY/ STATIC
Darling
This is a humorous way to deliver the "People-First" narrative by using a popular meme to state that a healthy workforce and a thriving economy are identical. This directly visualizes the core research finding that when people do well, the economy does well, making the connection in a simple and undeniable way.
